Starwood Vacation Ownership

We have crafted strategic vision documents and creative sales support tools for timeshare projects for this client in:

Miami, Florida (St. Regis) | Steamboat, CO (Sheraton)  | Avon, CO (Westin)  | Cancun, Mexico (Westin)  | Phoenix, AZ (The Luxury Collection - The Phoenician)  | Punta Mita, Mexico (St. Regis)   |  Co-brokerage collateral to drive broker interest across Starwood Vacation Ownership brands

Backstory
Starwood’s in-house creative department engaged r&d to develop sales collateral designed to drive timeshare tours at select destinations.

Mandate
For the most part we crafted print collateral to support the launch of timeshare sales in key resort destinations. Importantly, we respected Starwood brand standards for each brand they entrusted with us.

Scope
Destination “vision”, print sales collateral.

Approach
Working with the Sheraton, Westin, St. Regis and Luxury Collection brands each required a detailed understanding and respect of vocabulary, photography usage and application, design and font usage for each. It was imperative that we embrace each brand’s standards so there would be no dissonance between the work being developed in-house and the work being crafted by r&d..

To learn more about our key learnings from this assignment, please contact us.