The Residences at the Hard Rock Hotel

We have crafted strategic vision documents and creative sales support tools for real estate projects in destinations around the world.

Backstory
Hard Rock Hotels is an exclusive global lifestyle brand that works hard to differentiate itself from the well-known Café brand. The in-house creative team at Hard Rock, through real estate developers, has approached us to help develop real estate support tools for both investor financing and end-consumer lead generation. Our role on every project has been tailored to the brand need.

Mandate
In this example in San Diego, we were entrusted with crafting sales support materials for 460 condo hotel units (Phase one sales: 300 units; Phase two sales: 160 units). In London and Doha we developed vision brochures to assist the brand in its attempt to secure financing. In Puerto Plata we facilitated a session blending the brand cultures of Hard Rock and Palace Resorts, as Hard Rock sought to launch its first all-inclusive. And in Daytona Beach we worked with the developer and brand to craft all sales support materials to drive awareness and contracts for the sale of 106 whole ownership residences.

Scope
Strategic planning, strategic session facilitation, investor presentations, real estate lead generation and sales conversion programs through innovative creative and strong brand understanding.

Approach
Each project is unique. Our expertise lies in our ability to respect the brand credo, to respect the brand guidelines and standards, and to apply our real estate experience to the specific opportunity to drive velocity while also building brand loyalty, understanding and value.

For information on other Hard Rock residential sales tools we have crafted, please contact us.