brand artisans since 1996
Backstory
Andaz is a high-end, lifestyle luxury hotel brand in the Hyatt portfolio. The Andaz hotel in Wailea (Maui, Hawaii) is a new resort targeting the creative class and upscale clientele seeking a boutique resort experience. The property features 12 whole ownership villas offered for sale.
Mandate
We were approached by Hyatt to provide sales materials to support the positioning and sale of the villas (sales objective $84 million).
Scope
Sales gallery within The Wailea Group sales office in The Shops of Wailea, website, video with custom soundtrack, complete stationery package, 24-page handout brochure, “Vision” lifestyle and amenities brochure, “Workbook." We also facilitated design of project renderings, site plans and floorplans.
Approach
Andaz has very distinct brand standards for the hotel which were important to consider in crafting the creative. We developed all sales support tools with a keen respect for Andaz brand design elements, while also ensuring the residential whole ownership message (vs. a hotel “operations” message) and reasons to own were front and center.
To learn more about our key learnings from this assignment, please contact us.